Music Orange has expertly crafted hundreds of scores for a variety of corporate purposes including Customer Stories, Promotional and Brand Films, Event Teasers, Product Launches, Product Demonstrations, and Social Outreach Films. Whether you're utilizing our custom music services or tapping our music library, we tailor each piece to seamlessly integrate with your visual storytelling, enhancing the emotional impact and authenticity of your films.

Google Cloud
EVENT OPENER | “Next Investment Momentum Opener”

THE PROJECT: Google Cloud’s Next conference serves as its worldwide showcase of inspiration, innovation, and education. It's the gathering place for decision-makers, developers, and enthusiasts dedicated to an accessible, scalable, socially responsible cloud. Here, attendees unite to exchange challenges, solutions, groundbreaking ideas, and transformative technologies.

THE MUSIC: Google enlisted Music Orange to craft a bold and powerful score for its music-only investor opener. Music Orange skillfully captured the atmosphere of the dynamic video using modern instrumentation blended with bold orchestral brass.

Google Cloud
CUSTOMER STORY | “Spotify + Google Cloud”

THE PROJECT: Audio is a powerful medium, and Spotify aims to connect a million audio creators with a billion fans. However, managing the vast amount of content and data poses challenges. Google Cloud streamlines the process, providing scalability and freeing up resources for innovation. Together, Spotify and Google aim to revolutionize the audio space, leveraging the intimacy of connection to drive future innovations.

THE MUSIC: For this customer film, Music Orange was tasked with crafting a custom score that evokes emotion and drives the narrative, while maintaining the musical authenticity essential for a brand like Spotify.

Saleforce | Accenture
SOCIAL OUTREACH | “Connections”

THE PROJECT: In a complex world where challenges can seem overwhelming, collaboration is key to finding solutions. Salesforce and Accenture spread the message that every individual and business shares the responsibility to address global issues like environmental preservation, inclusivity, and sustainability. And by embedding sustainability into business practices with the help of sophisticated technology and services, we can collectively drive positive change and create a future that benefits everyone.

THE MUSIC: Music Orange composed a compelling soundtrack for this empowering film, capturing its energy and essence, and guiding viewers on an emotional journey from beginning to end.

Salesforce
CUSTOMER STORY | “IBM + Salesforce”

THE PROJECT: Over the past 200 years, work has largely followed a traditional industrial model, with energy and power dictating where individuals worked. However, the COVID-19 pandemic prompted a fundamental shift in how and where work is conducted. For IBM, Salesforce Customer 360 played a crucial role in swiftly transitioning 350,000 employees to remote work.

THE MUSIC: Music Orange was commissioned to compose an enchanting and dynamic score that that amplifies the message of “the joy of accomplishment.” As IBM Chairman and CEO Arvind Krishna states in the film's closing line, “This is not even about being productive, this is about delight!”

Google Cloud
CUSTOMER STORY | “Google Cloud Helps Lloyds Banking Group Prosper”

THE PROJECT: Lloyd's Banking Group is committed to customer satisfaction. Partnering with Google Cloud empowers their engineers to develop large-scale, resilient systems and iterate rapidly, while ensuring customer service remains uncompromised. Through their collaboration with Google Cloud, Lloyd's aims to innovate and transform banking for the better.

THE MUSIC: Music Orange was tasked with composing an uplifting and emotive score suitable for one of Britain's largest financial institutions, while also infusing it with approachability and a human touch. To accomplish this, Music Orange combined piano, a compact string ensemble, and folk percussion to create a refined, polished composition with folk undertones.

Salesforce
EVENT OPENER | “Welcome to DREAMFORCE”

THE PROJECT: Dreamforce, Salesforce's annual pinnacle event, is the world's largest AI gathering, offering an unparalleled experience for learning, networking, and giving back. For Trailblazers – Salesforce’s vibrant community of customers, partners, and employees – it’s one of the highlights of the year. Needless to say, Salesforce places significant importance on its opening event film, ensuring it sets the tone for the entire conference.

THE MUSIC: For this Dreamforce opener, Music Orange was enlisted to compose a dynamic, rock-infused score that not only matched the magnitude of the event but also amplified the excitement level to mirror the conference atmosphere.

Lenovo
BRAND FILM | “I Fixed It: The New IT Anthem”

THE PROJECT: Lenovo wanted to express its gratitude to hardworking IT professionals with a custom rap video. This entertaining and humorous production highlights the common quirks and challenges faced by IT employees. The video is also personalized - the more than 500,000 IT employees that receive it see their own name and their company's name appear in the short film. Recognized as US Creative of the Week by The Drum.

THE MUSIC: To ensure the tone and feel were spot-on, Lenovo enlisted the expertise of Music Orange and San Francisco agency Traction. Together, they created an unforgettable music video that perfectly captures the essence of the tech world.

Salesforce Foundation
SOCIAL OUTREACH | “The 1% Solutioni”

THE PROJECT: What if we each of us gave just 1% of our time, resources, or products to make a difference? This concept, known as the 1% model, is exemplified by Salesforce, which allocates 1% of its time, product, and financial resources to charitable organizations.

THE MUSIC: To complement this uplifting message and playful voiceover, Music Orange crafted a lively and empowering score, employing strings, piano, and clarinet to perfectly match the mood and narrative.

Salesforce
CUSTOMER STORY | “Brunello Cucinelli Is a Trailblazer”

THE PROJECT: In this grand cinematic narrative filmed in Italy, Brunello Cucinelli shares his lifelong aspiration to champion the economic and moral dignity of humanity. Leveraging Salesforce's “graceful technology,” the brand fosters deeper, personalized connections with its clientele, ensuring an experience that aligns closely with their expectations and desires.

THE MUSIC: Salesforce placed special significance on the role music would play in the six and a half minute film. They engaged Music Orange to create a captivating and emotive score, echoing the luxurious and sophisticated essence of the Cucinelli brand through the music.

Salesforce.org
PRODUCT LAUNCH | “Education Cloud”

THE PROJECT: Every student's journey to success is unique, filled with hopes, dreams, and unexpected challenges. Salesforce's Education Cloud allows institutions to provide students with support, safety, and family engagement throughout their lifetime, guiding every student along their path to success.

THE MUSIC: Salesforce reached out to Music Orange to produce an upbeat, whimsical track that captured the essence of student learning, perfectly complementing the playful clockwork visuals.

Salesforce
PRODUCT FILM | “Jane Sells from Anywhere”

THE PROJECT: In this charming film, we follow Jane on her seemingly boundless and eccentric sales journeys. Whether negotiating with clients like Sue, managing pricing requests, or meeting with tech moguls like Carl, Jane closes deals efficiently thanks to the Salesforce Mobile App.

THE MUSIC: Knowing what a significant role music would play in setting the film's tone, Salesforce enlisted Music Orange to create a quirky score that perfectly matches its whimsical atmosphere.

Box
BRAND FILM | “Skills”

THE PROJECT: Box creates cutting-edge cloud-based tools for content management, collaboration, and file sharing, designed to unleash team creativity and connectivity. These solutions empower teams to collaborate effortlessly with colleagues and partners, safeguarding valuable content while seamlessly integrating with a range of business apps.

THE MUSIC: Sometimes, a film needs nothing more than a badass soundtrack to set the perfect tone. To achieve this for their brand film, Box enlisted Music Orange to pre-compose a hard-hitting, funky track with tons of attitude, perfectly aligning with Box's brand personality.

Google Cloud
EVENT OPENER | “Next Customer Momentum Opener”

THE PROJECT: “Next Customer Momentum Opener” introduces customer to Google Cloud's Next conference, a global platform fostering inspiration and innovation for decision-makers, developers, and cloud enthusiasts.

THE MUSIC: Google once again enlisted Music Orange to create a captivating soundtrack for the film. Working as a companion piece to the “Next Investor Momentum Opener” film, Music Orange composed a dynamic score that perfectly complements the energetic visuals of the customer-focused opener, amplifying the excitement surrounding Google Cloud's Next conference.

Salesforce
BRAND FILM | “Salesforce 2030: A Glimpse of an AI Future”

THE PROJECT: Salesforce takes us on a journey into the future where AI exceeds our expectations, delivering significant returns. Join Jordan and her colleagues as they navigate a business dilemma in 2030 with the assistance of Einstein, harnessing the combined power of AI, data, CRM, and trust. In this future, Salesforce envisions AI serving as a reliable partner, empowering users to make informed decisions aligned with their values, rather than merely replacing human capabilities.

THE MUSIC: Salesforce enlisted Music Orange to produce a dynamic and unconventional jazz-infused score that evolves alongside the unfolding narrative. From vintage gypsy jazz to swinging drumbeats, and from an off-kilter sax quartet to tropical kitsch, the music seamlessly adapts to the journey's twists and turns.

Salesforce
SOCIAL OUTREACH | “Everyone”

THE PROJECT: Diversity is our strength. When technology considers everyone's unique perspectives and experiences, innovation flourishes, connections deepen, and the impact extends far beyond what we could imagine. Salesforce strives to harness the power of technology to unlock human potential and create a world where everyone is included and empowered.

THE MUSIC: To infuse this inspiring film with positivity, Salesforce enlisted Music Orange to compose a heartfelt and emotive score that resonated with its message. The fusion of folk instruments with strings evokes the desired atmosphere seamlessly.

Google Cloud
CUSTOMER STORY | “Carrefour + Google Cloud”

THE PROJECT: Carrefour is undergoing a transformative journey to innovate in the food industry, focusing on accessibility and sustainability. Through a partnership with Google, they are scaling innovation across the company, and revolutionizing the shopping experience with technology.

THE MUSIC: Google enlisted Music Orange to compose a vibrant and uplifting music score that captures the essence of Carrefour's optimism and organic ethos. The score infuses warmth and positivity into the marketing film, resonating with Carrefour's commitment to innovation and sustainability.