Music Orange cut its teeth scoring commercials, honing a sharp edge in creating memorable and compelling music that captures the essence of a brand. Our expertise spans a wide array of industries and project types, from engaging TV spots and digital ads to innovative social media campaigns and more. Our approach is meticulously designed to amplify your message and connect with audiences, ensuring your commercial stands out in today's competitive market.

LEGO
DOREMUS+CO | “Introducing the LEGO Learning System”

THE PROJECT: The LEGO Learning System revolutionizes education with its intuitive, inclusive, and adaptable approach, transforming both teaching and learning experiences. By engaging students in playful, hands-on STEAM learning, it fosters confidence and lifelong learning skills. With a scalable design, it offers educators flexibility to implement it at various levels, from classrooms to entire districts.

THE MUSIC: For this whimsical product launch spot, Doremus sourced the perfect track from the Music Orange Library Online. Music Orange composers then tweaked the track to align flawlessly with the spot’s narrative.

Clorox
FCB West | “A Clean Kitchen Is the Beginning”

THE PROJECT: A clean kitchen counter isn't just a surface; it's the heart of the home. In this “Clean & Healthy Home” campaign spot, FCB West contrasts the simple act of cleaning with the joyful family moments that follow, emphasizing that the real magic begins after the cleaning is done.

THE MUSIC: FCB collaborated with Music Orange to produce a highly stylized retro alt-Latin track. By integrating sharp brass, Latin surf guitars, and female group vocals, Music Orange crafted a vivid and bold score that combines a retro flair with a modern vibe.

Oculus Quest from Facebook
TERRITORY STUDIO | “Defy All Things”

THE PROJECT: Territory Studio designed a dynamic trailer for Oculus to showcase a new series of VR titles. Quick animations and a morphing parametric font smoothly transition into view, unveiling various clips of gameplay. Defy reality with Oculus Quest.

THE MUSIC: Music Orange provided Territory with the ideal epic soundtrack, composed of powerful brass and pounding drums. Complemented by chugging strings and machine gun guitars, this dynamic composition added just the right depth and energy to the project.

San Francisco Dept. of Environment
SCHOOL OF THOUGHT / KABOOM PRODUCTIONS | “Real Foodies Compost"

THE PROJECT: This PSA, created by School of Thought in collaboration with Kaboom Productions, aims at encouraging viewers to see composting as a natural progression of their love of food. This multi-platform campaign for The San Francisco Department of the Environment, featuring stop-motion animation, captivates with playful charm and compelling lyrics, promoting composting as an essential aspect of the food movement.

THE MUSIC: Music Orange was tasked with creating an original song that embodied the organic, uplifting theme of the message. The brief was clear: craft a song that could move people to tears. We believe we achieved just that.

Lincoln Project
AH-HA | “Fairytale”

THE PROJECT: In this animated ad by the Lincoln Project, Donald Trump is depicted as an evil king in a dark fairytale, urging viewers to vote. Set in the style of the Brothers Grimm, the story begins with Trump being crowned the most powerful man on Earth and follows his harmful actions, including dismissing the seriousness of a disease outbreak and endangering his own people. The ad concludes with a call to action: vote to remove Trump from power.

THE MUSIC: For this project, Music Orange was challenged to create a fairytale-style score reminiscent of Prokofiev’s symphonic tale, “Peter and the Wolf.” Utilizing a rich palette of orchestral textures, Music Orange captured the ominous undertones and moral depth of the story, crafting a score that enriches the narrative’s dark themes.

Clorox Scentiva
OMD | “Coming Home”

THE PROJECT: Imagine stepping into a home that's not only spotlessly clean but also filled with inviting aromas—a dream for any mother after a long day. Clorox's Scentiva is designed for “scent seeking” moms looking for that blissful escape, combining cleanliness with luxurious fragrances to transform the home into a sanctuary of relaxation.

THE MUSIC: Music Orange was commissioned to create a composition that was both artistic and abstract. Using a sonic palette with an ethereal, slightly unconventional quality effectively conveys the sense of curiosity as the woman explores her home.

Hotwire
FCB WEST | “The Hotwire Effect - Nature”

THE PROJECT: Nobody likes feeling like they’ve paid too much, and Hotwire makes sure you never have to. "The Hotwire Effect" campaign, which uses stop motion cutout animation, was rolled out to clearly and joyfully show how you can get 4-Star hotels at 2-Star prices.

THE MUSIC: For this campaign, FCB enlisted Music Orange to develop and produce the iconic (or perhaps infamous?) Hotwire jingle.

El Pollo Loco
BUTLER, SHINE, STERN & PARTNERS | “Perfected”

THE PROJECT: In this humorous BSSP spot, part of El Pollo Loco's "Crazy you can taste" campaign, El Pollo Loco's chef showcases his fire-grilling mastery with new carne asada creations, impressing his coworkers with his innovative culinary genius.

THE MUSIC: Using dynamic and fiery guitars, strings, and percussion, Music Orange composed a humorous score that flows seamlessly with every action twist and turn, accentuating each moment as it unfolds.

Google Meet
In-house | “Free for Everyone”

THE PROJECT: In this heartwarming ad featuring users in classrooms, medical offices, and business meetings, Google responds to the global COVID-19 pandemic—which forced millions, perhaps billions, to work from home—by making its Google Meet video conferencing service free for everyone.

THE MUSIC: Google teamed up with Music Orange to develop a score that truly captures a sense of hope and leaves a lasting impression. Utilizing piano and minimal strings, our collaboration resulted in a captivating melody that fills listeners with uplifting optimism.

NFL Network
MERING CARSON | “Super Bowl”

THE PROJECT: This Emmy Award-winning ad captures Raiders running back Darren McFadden as he jogs through a six-month timeline in a 25 seconds. His outfit transitions smoothly to reflect his journey from the NFL scouting combine, through the college draft and training camp, to his fully geared appearance in the season’s opening game.

THE MUSIC: Music Orange was brought in to produce a driving, dynamic hip-hop track to complement the existing sound design. Together, they create a compelling sonic landscape that captures the essence of the football experience.

Xbox 360
215 McCANN | “Fable III”

THE PROJECT: Fable III, part of the highly praised Fable franchise invited players to “Lead a revolution to take control of Albion, fight alongside your people, and experience love and loss while preparing to defend the kingdom against a looming threat. Your choices as ruler will lead to consequences felt across the entire land.”

THE MUSIC: To underscore the themes of rebellion and uprising in the project, Music Orange was enlisted to remix the T. Rex classic “Children of the Revolution.” This iconic masterpiece enhances the revolutionary spirit of the game, reinforcing its thematic elements of change and defiance.